Making the work
Growing an audience
Running the business
12 tools that solve a similar problem. Compare what each costs and what it covers.
Every keyword a competitor has bought or ranked for
SpyFu narrows to exactly what a competitor has bought or ranked for, starting at $39 with no free tier, sharper for competitive research than for the wider audit and content suite Semrush sells.
A full SEO suite at fifty dollars a month
Serpstat covers the same audit-to-backlink categories at fifty dollars a month by its own tagline, with no free tier, the full suite for somebody who does not need Semrush's very deep data.
The full SEO toolkit at a smaller price
SE Ranking bundles the same audits, rank tracking and backlink checks, and states its whole pitch as pricing that undercuts the two market-leading suites, agency reporting and white labelling included.
Rank tracking and link data from Moz Pro
Moz Pro narrows to rank tracking and link data rather than Semrush's full audit-to-content suite, starting at $49 with no free tier either.
Backlink and keyword data at full depth
Ahrefs matches the backlink and keyword depth Semrush is known for, and keeps a free tier to test first, where Semrush offers no free plan at all.
Search volumes in the results page
Keywords Everywhere at $84 shows volumes inside the results page, a habit rather than an agency-depth research suite.
Works with YouTube
Five SEO tools that do not need a manual
Mangools at $38 is five SEO tools that need no manual, far cheaper and deliberately shallower than agency research.
The questions people type into search
AnswerThePublic does one thing, the questions people type into a search box, with a free tier and a $13.33 plan, for someone who wants question research alone rather than Semrush's whole suite.
A crawler that explains what it found
Sitebulb only crawls a site and explains what it finds, starting at $18, sharper for a technical audit than for the keyword and competitor research Semrush is bought for.
Trends spotted before they peak
Exploding Topics at $39 surfaces trends before they peak, answering what to cover next rather than how a page competes now.
Write the page against what is already ranking
Surfer checks a draft against pages already ranking for a keyword, starting at $49, for a writer who only needs the content side of what Semrush bundles into one price.
Trend alerts for eight dollars a month
Treendly sends trend alerts from $8 with a free tier, watching topics rise rather than mapping a competitor's keywords.
