Semrush

Semrush is the tool an SEO reaches for when they need to know what a competitor ranks for and what it is worth. Position tracking, site audits and keyword gaps are all there, along with newer reporting on how brands surface in AI answers. It costs more than most creators can justify, and the entry plan tracks five sites and 500 keywords.

The SEO plan is $139 a month, or $117.33 billed annually, covering 5 sites and 500 tracked keywords. SEO plus AI Search is $199, or $165.17 annually, and adds AI visibility reporting and MCP access. Larger tiers sit above. A free trial is offered without a stated length. It is the most expensive tool in this catalog by some distance, and the entry plan's five-site limit is the one people hit first.

A creator whose traffic comes from search and who is competing against sites with SEO teams. If your audience arrives from a feed rather than a search box, this is an expensive way to learn nothing.