Surfer

Surfer reads what currently ranks for a term and turns it into instructions while a draft is being written: length, headings, and the terms the page is missing. It now tracks how often a brand appears in AI answers alongside its position in search. The cheapest tier exists to test the workflow on a small number of documents. Anybody expecting a rank tracker or a crawler is buying the wrong tool, because this is aimed at the writing rather than the site.

Discovery is $49 a month billed yearly and covers 120 documents, ten tracked pages and the AI assistant, and exists to test the workflow. Standard at $99 raises that to 360 documents with 25 AI prompts refreshed weekly, integrations and the plagiarism checker. Pro at $182 adds five brand workspaces, internal linking, coverage gap analysis and the cannibalization report. Enterprise is $999. Every figure is billed yearly.

Somebody publishing written content on a schedule who wants each piece measured against what already ranks before it goes out. The document allowance is what decides the tier. Anybody who needs to know why a site is slow, or which pages are broken, wants a crawler instead, because nothing here looks at the site as a system.