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Ahrefs runs its own crawler, which is why its backlink index is the one other tools get compared against, and why the keyword data goes deeper than the free alternatives. Site Explorer and Content Gap are what most people open it for. It is priced for businesses rather than for individuals, and the company states outright that it never discounts.
Ahrefs Free covers Site Explorer and Site Audit for a verified site. Lite is $129 a month, Standard $249, Advanced $449 and Enterprise $1,499, with up to 17 percent off annual billing and extra users priced from $40 to $100 a month each. Credits, export rows and API units are allocated per plan and overage is billed monthly. The company states plainly that it never runs discounts and offers no trial, so the free tier is the only way to look inside first.
Sites where search traffic is the business and the budget matches: agencies, publishers and creators with a real content operation. A hobby blog cannot justify $129 a month and should start with the free tier.
Between this and Semrush the split is old but holds: Ahrefs for backlinks and content research, Semrush for advertising data and rank tracking breadth. Pick on which half of the job is yours, because paying for both is rarely worth it.
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Trend alerts for eight dollars a month
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