Semrush vs Serpstat Comparison 2026
Both cover seo & discovery and research & trends. Here is what separates them on price, billing, what you can take with you, and coverage.
Keyword and competitor research at agency depth
A full SEO suite at fifty dollars a month
At a glance
- Serpstat starts cheaper, at $50.
- Neither has a free tier.
Side by side
Semrush | Serpstat | |
|---|---|---|
| Starting price (they differ) | From $139 | From $50 |
| Pricing model | Paid subscription | Paid subscription |
| Free tier | No | No |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | Not stated | Not stated |
| API | Not stated | Yes |
| Data export | Not stated | Not stated |
| Their cut | None | None |
| Runs on | Web | Web |
| Covers |
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Semrush
Keyword and competitor research at agency depth
Semrush is the tool an SEO reaches for when they need to know what a competitor ranks for and what it is worth. Position tracking, site audits and keyword gaps are all there, along with newer reporting on how brands surface in AI answers. It costs more than most creators can justify, and the entry plan tracks five sites and 500 keywords.
Serpstat
A full SEO suite at fifty dollars a month
Serpstat does keyword research, rank tracking, backlink analysis and site audits from one account, and prices the entry plan below where the better-known suites start. The data is thinner in some markets than Ahrefs or Semrush, which is the honest trade for the difference. For somebody checking a few hundred keywords a month rather than running an agency, the cheaper tier is not a compromised version of the tool, it is the same tool with lower limits.
Our note
The data is thinner than the market leaders in some regions, and that gap is the whole difference in price. Run the trial against keywords you already know the answer for, because that comparison tells you in an afternoon whether the cheaper tier is enough.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.