Semrush vs Serpstat Comparison 2026
Semrush is priced for an agency competing against sites with real SEO teams, $139 a month, or $117.33 billed annually, for 5 sites and 500 tracked keywords, and it is the most expensive tool in this catalog by some distance. Serpstat covers the same categories, keyword research, rank tracking, backlinks, site audits, from $50 a month, or roughly $31 once its stated annual saving applies, with thinner data in some markets as the honest trade for the price. Semrush is the deeper, dearer suite. Serpstat is the same shape of tool built for a smaller budget.
Keyword and competitor research at agency depth
A full SEO suite at fifty dollars a month
At a glance
- Serpstat starts cheaper, at $50.
- Neither has a free tier.
Side by side
Semrush | Serpstat | |
|---|---|---|
| Starting price (they differ) | From $139 | From $50 |
| Pricing model | Paid subscription | Paid subscription |
| Free tier | No | No |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | Not stated | Not stated |
| API | Not stated | Yes |
| Data export |
Semrush
Keyword and competitor research at agency depth
Semrush is the tool an SEO reaches for when they need to know what a competitor ranks for and what it is worth. Position tracking, site audits and keyword gaps are all there, along with newer reporting on how brands surface in AI answers. It costs more than most creators can justify, and the entry plan tracks five sites and 500 keywords.
Serpstat
A full SEO suite at fifty dollars a month
Serpstat does keyword research, rank tracking, backlink analysis and site audits from one account, and prices the entry plan below where the better-known suites start. The data is thinner in some markets than Ahrefs or Semrush, which is the honest trade for the difference. For somebody checking a few hundred keywords a month rather than running an agency, the cheaper tier is not a compromised version of the tool, it is the same tool with lower limits.
Our note
The data is thinner than the market leaders in some regions, and that gap is the whole difference in price. Run the trial against keywords you already know the answer for, because that comparison tells you in an afternoon whether the cheaper tier is enough.
Why people weigh these two
- Serpstat instead of Semrush
- Serpstat covers the same audit-to-backlink categories at fifty dollars a month by its own tagline, with no free tier, the full suite for somebody who does not need Semrush's very deep data.
- Semrush instead of Serpstat
- Semrush is the deeper suite Serpstat's own pitch positions against, starting at $139, for an agency that has outgrown the lower data depth Serpstat trades for its price.
Which one should you pick
Choose Semrush if the traffic actually comes from search and the competition runs SEO teams of its own: $139 a month buys competitor keyword research, daily position tracking for 500 keywords and reporting on how the brand surfaces in AI answers, at SEO plus AI Search for $199. It costs nearly three times Serpstat's entry rate, which the data depth and reputation are meant to justify.
Choose Serpstat if the workload is a few hundred keywords and one or two sites rather than an agency book of clients: Individual is $50 a month, or about $31 billed annually, for the same broad categories of data. Backlink reports cap at 2,000 results against 10,000 above it, and an agency running real client volume will hit both the export limits and the data depth before Semrush's ceilings, which is the honest reason the market leaders cost more.
Common questions
- Which is cheaper, Semrush or Serpstat?
- Serpstat, by a wide margin: $50 a month, or about $31 billed annually, against Semrush's $139, or $117.33 annually. Semrush costs nearly three times as much at the entry tier.
- Is Serpstat's data as complete as Semrush's?
- No, and it does not claim to be: the data is thinner in some markets, which is the honest trade for the lower price. Run the trial against keywords you already know the answer for, since that comparison shows in an afternoon whether the cheaper data is enough.
- How many sites does the entry plan track on each?
- Semrush's SEO plan tracks 5 sites and 500 keywords for $139 a month. Serpstat's Individual plan does not state a hard site cap the same way, but is built for someone auditing one or two sites and tracking a few hundred keywords.
- Which one is built for an agency running client reports at volume?
- Semrush is the one built to survive that volume; Serpstat's own positioning admits an agency at real scale will hit its export limits and data depth before Semrush's ceilings. For a single creator or small site, Serpstat covers the same categories of data without the agency price.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.