Making the work
Growing an audience
Running the business
kit.com
7 tools that solve a similar problem. Compare what each costs and what it covers.
A link newsletter that stays free to 1,500 readers
Curated stays free until a list passes 1,500 readers, a specific line Kit's free plan does not draw, for a link-roundup newsletter that never needs branching automation.
Email marketing with the longest integration list
Mailchimp connects to more outside tools than Kit does, at $20 a month against Kit's $29, for a creator whose stack already runs on a dozen other apps.
Email that looks designed without a designer
Flodesk starts at $25, cheaper than Kit's $29, and puts the effort into templates that look designed rather than into branching automation.
Newsletters with paid subscriptions and referrals
beehiiv leans into paid subscriptions and referral growth rather than automation, at $49 a month against Kit's $29, for a newsletter monetizing itself directly.
Works with Substack
Email marketing that stays cheap as lists grow
MailerLite starts at $12 a month, well below Kit's $29, and stays cheap as a list keeps growing.
Paid subscriptions with a reader network attached
Substack costs nothing to run and comes with a reader network that can find new subscribers on its own, trading Kit's automation for built-in discovery.
Works with Podcast, Substack
Email, SMS and automation on one free plan
Brevo starts at $9 a month, well under Kit's $29, and folds SMS in alongside email automation on the same free plan.
Works with WhatsApp