Brevo vs Kit Comparison 2026
Brevo's own listing says it plainly: a writer who wants the newsletter to look good and grow will find Kit better shaped for that. Brevo prices by how many emails go out, which suits a big list mailed rarely, free at the start and $9 a month on Starter. Kit is built around what happens after signup: visual automations, tags and sequences, with a free plan running to 10,000 subscribers and paid tiers priced against the list size you pick, starting near $29 a month.
At a glance
- Brevo starts cheaper, at $9.
- Both have a genuinely free tier.
Side by side
Brevo | Kit | |
|---|---|---|
| Starting price (they differ) | From $9 | From $29 |
| Pricing model | Free plan, paid tiers | Free plan, paid tiers |
| Free tier | Yes | Yes |
| Billing | Monthly or annual | Monthly or annual |
| Free trial (they differ) | None | 14 days |
| API |
Brevo
Email, SMS and automation on one free plan
Brevo, formerly Sendinblue, prices by messages sent rather than by contacts stored, which is the cheaper shape for anybody with a big list they mail rarely. Email, SMS and WhatsApp sit in one place. The editor and templates are plainer than the newsletter-first tools.
Our note
This is the one to pick when the list is big and quiet. If you mail weekly, the send-based pricing stops being a saving and a newsletter-first tool will serve the writing better.
Only on this side
- Covers email marketing & automation
- Works with WhatsApp
Kit
Email marketing built around automation
Kit is the one to pick when the sequences matter more than the newsletter. Visual automations, tagging and conditional content are genuinely good, and the creator network sends real signups. The editor is plainer than its competitors.
Our note
Why people weigh these two
- Kit instead of Brevo
- Kit is built around automation for creators who want the newsletter itself to grow, with a free tier and paid from $29, where Brevo is the plainer, cheaper utility.
- Brevo instead of Kit
- Brevo starts at $9 a month, well under Kit's $29, and folds SMS in alongside email automation on the same free plan.
Which one should you pick
Pick Kit if sequences and automation matter more than the newsletter arriving on a schedule: a welcome path that branches, tags that decide who gets what, a product sold to one slice of the list. The free plan runs to 10,000 subscribers with one basic automation, and selling through Kit costs 3.5 percent plus 30 cents on top of whatever tier you land on.
Pick Brevo if the list is large and quiet, or if transactional and marketing email need to share an account alongside SMS and WhatsApp. It costs less to start, $9 a month against Kit's roughly $29, but Brevo's own listing admits that a writer chasing a newsletter that looks good and grows is better served by Kit.
Common questions
- Which one is Brevo's own listing pointing writers toward?
- Kit. Brevo's own best-for description says a writer who wants the newsletter to look good and grow will find Kit, or beehiiv, better shaped for that. Brevo is built around cheap sending for a large, occasional list rather than newsletter growth.
- Which has the bigger free plan?
- Kit's free Newsletter plan runs to 10,000 subscribers with one basic automation included. Brevo's free plan has no stated subscriber ceiling but works on a daily send limit instead, which suits a different kind of list.
- Does either one take a cut of sales made through the list?
- Kit does: selling a digital product or paid subscription through it costs 3.5 percent plus 30 cents, on top of the plan price. Brevo's listing does not describe a revenue share on sales.
- Which is cheaper to start?
- Brevo, at $9 a month against Kit's roughly $29. Kit's price is quoted against a subscriber count you choose, though, so the number changes with list size in a way Brevo's send-based pricing does not.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.