Kit

Kit is the one to pick when the sequences matter more than the newsletter. Visual automations, tagging and conditional content are genuinely good, and the creator network sends real signups. The editor is plainer than its competitors.

The free Newsletter plan runs to 10,000 subscribers and includes one basic automation, which is enough to send a letter and not much else. Creator and Pro are the paid tiers, both with a 14-day trial that does not ask for a card. What the pricing page does not announce is the slider at the top of it: every price shown is quoted against a subscriber count you pick, so the figure you sign up at is not the figure you keep paying as the list grows. Selling through Kit costs 3.5 percent plus 30 cents on top of the plan, whether the sale is a digital product or a paid subscription.

Writers whose email does more than arrive on a schedule: a welcome path that branches, tags that decide who gets what, a product sold to one slice of the list. Under a few thousand subscribers the automation is more machinery than the job needs, and the free plan is the cheap way to find that out.