Flodesk

Flodesk is built around templates that come out looking considered rather than like a form, which is why it keeps turning up in the hands of people selling something visual. Every paid plan sends unlimited email regardless of how often. Pricing moves with the size of the list instead, starting from a thousand subscribers. A free plan exists for building a list before there is anything to send to it, and anybody wanting deep automation branching will find this deliberately simpler than its competitors.

A free plan covers building a list. Three paid plans then price by active subscriber count, starting at up to a thousand: Lite at $25 a month, or $19 with annual billing; Pro at $28, or $25 annually; and Everything at $54, or $49 annually. All three carry unlimited sends and the page states there are no hidden fees and no per-email charges. Prices rise as the list grows, and the page's slider is how you find your own number.

Somebody selling something visual to a list that is growing steadily, where how the email looks in an inbox is part of the product. Unlimited sending suits a frequent newsletter. Anybody who needs branching automations, deep segmentation or detailed conditional logic will find this deliberately simpler than the platforms it competes with, and that simplicity is the trade.