Growing an audience
Running the business
Both cover newsletter & email. Here is what separates them on price, billing, what you can take with you, and coverage.
| Kit | Mailchimp | |
|---|---|---|
| Starting price | From $29 | From $20 |
| Pricing model | Free plan, paid tiers | Free plan, paid tiers |
| Free tier | Yes | Yes |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | 14 days | 14 days |
| API | Yes | Not stated |
| Data export | Not stated | Not stated |
| Their cut | 3.5% of what you earn | Not stated |
| Runs on | Not stated | Not stated |
| Covers | Newsletter & Email, Affiliate & Referral | Email Marketing & Automation, Newsletter & Email |
| Works with | Nothing in particular | Nothing in particular |
| Founded | Not listed | Not listed |
| Reader rating | No reviews yet | No reviews yet |
| Live deals | None right now | None right now |
Email marketing built around automation
Kit is the one to pick when the sequences matter more than the newsletter. Visual automations, tagging and conditional content are genuinely good, and the creator network sends real signups. The editor is plainer than its competitors.
Our note
Kit against beehiiv is the real decision here, and it turns on which half of the job matters more. Kit is better at what happens after somebody subscribes, beehiiv at getting them to subscribe at all.
Only on this side
Email marketing with the longest integration list
Mailchimp is the default nobody gets fired for picking, and the reason is that whatever else you run already connects to it. The editor and the reporting are fine rather than good. Its pricing counts contacts rather than sends, so a large list you mail once a month costs the same as one you mail daily, which is the wrong shape for most creators.
Our note
Pick Mailchimp when integrations decide it, and only then. For a newsletter as the main product, beehiiv and Kit both cost less and were designed for the job rather than adapted to it.
Only on this side
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.