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7 tools that solve a similar problem. Compare what each costs and what it covers.
Social analytics priced by profile
Iconosquare prices its social analytics by profile rather than by user, from $39 a month, for buying analytics on its own instead of Hootsuite's $99 bundle.
The heavyweight, priced per seat
Sprout Social matches Hootsuite's $99 starting price and per-seat billing, the other heavyweight worth weighing when a team needs the full bundle, not a lighter queue.
Works with YouTube, Instagram, TikTok, Facebook, LinkedIn, Pinterest, Threads
Bulk scheduling across many client accounts
SocialPilot at $20 bulk schedules across many client accounts, priced for an agency where Hootsuite prices for a brand.
Works with Instagram, LinkedIn
Scheduling and analytics across brands
Metricool bundles scheduling and analytics across brands from $20 a month with a free tier, priced for a creator posting to two or three accounts rather than an agency roster.
Works with YouTube, Instagram, TikTok, Facebook, Twitch, LinkedIn, Pinterest, X, Threads
Schedule posts across every account at once
Buffer schedules posts across accounts from $5 a month with a free tier, a plain queue for a creator who does not need Hootsuite's monitoring or approval workflow.
Works with YouTube, Instagram, TikTok, Facebook, LinkedIn, Pinterest, X, Threads
Social listening priced for one person
Awario does social listening alone, priced for one person from $29, instead of Hootsuite's $99 bundle of scheduling, inbox and monitoring together.
Works with YouTube, Instagram, Facebook, X, Reddit
Alerts when your name turns up anywhere
Brand24 alerts when a name turns up anywhere, from $199 a month, built purely for monitoring with no scheduling or inbox attached.
Works with Podcast, Reddit
