Hootsuite vs Metricool Comparison 2026
Both cover analytics and social media management. Here is what separates them on price, billing, what you can take with you, and coverage.
Scheduling and monitoring for ten accounts up
Scheduling and analytics across brands
At a glance
- Metricool starts cheaper, at $20.
- Only Metricool has a free tier.
Side by side
Hootsuite | Metricool | |
|---|---|---|
| Starting price (they differ) | From $99 | From $20 |
| Pricing model (they differ) | Free trial, then paid | Free plan, paid tiers |
| Free tier (they differ) | No | Yes |
| Billing | Not stated | Monthly or annual |
| Free trial | 14 days | Not stated |
| API | Yes |
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Hootsuite
Scheduling and monitoring for ten accounts up
Hootsuite schedules posts, answers messages from one inbox and monitors what is being said about a brand and its competitors, which is the combination that keeps it in agencies and marketing teams. The entry plan covers ten social accounts for one person; the tier above lifts that to unlimited and adds inbox automation. Analytics and approval workflows are what the upper plans are actually sold on. It is priced per user per month, so a second person on the account roughly doubles it.
Our note
The per-user pricing is what to model, because a second person roughly doubles the bill and that is where this stops competing with the cheaper schedulers. Choose it when monitoring and approvals are requirements rather than nice to have, and choose almost anything else when they are not.
Metricool
Scheduling and analytics across brands
Metricool schedules to most of the networks a creator uses and then reports on what happened, including competitor tracking and paid campaign numbers in the same view. Pricing counts brands rather than seats, which suits somebody running several accounts. The free plan schedules 20 posts a month, enough to decide whether the reports are worth paying for.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.