Buffer
Scheduling
Schedule posts across every account at once
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Metricool schedules to most of the networks a creator uses and then reports on what happened, including competitor tracking and paid campaign numbers in the same view. Pricing counts brands rather than seats, which suits somebody running several accounts. The free plan schedules 20 posts a month, enough to decide whether the reports are worth paying for.
Free schedules up to 20 posts a month. Starter is from $20 a month billed annually for 5 brands, or $36 for 10, against $25 and $45 monthly. Advanced is from $53 for 15 brands, rising to $159 for 50, and adds the API through Zapier, Make and MCP, plus Looker Studio. Extra connected accounts are $10 a month each and AI credits are allocated per brand. Annual billing saves up to 24 percent.
Freelancers and small agencies managing several accounts, and creators who care as much about the reporting as the scheduling. A single creator posting to one platform will find the free plan enough for a long time.
Twenty scheduled posts a month on the free plan lasts a single creator a long time. Against Later the pricing is per brand rather than per social set, which is why it scales better across clients and gives less to somebody managing one account closely.
Scheduling
Bulk scheduling across many client accounts
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