Awario

Awario watches the web and the social networks for a keyword and reports who said it, where, and how much reach they had. Most tools in this corner start in the hundreds a month and sell to agencies. Awario's entry plan is one seat and three topics, which is the shape somebody watching their own name and two competitors actually needs.

Starter is $29 a month billed annually, or $49 month to month, and covers three topics, 30,000 new mentions a month, 5,000 stored per topic and one seat. Pro is $89 or $149 for fifteen topics and 300,000 mentions with ten seats. Enterprise is $249 or $399 for a hundred topics and a million. Paying annually is roughly 40 percent cheaper, a bigger gap than most of this category. The stored-mention number is the one that binds in practice, because it decides how far back a search can look.

A creator or a small agency who wants to know when they are being talked about and cannot justify the four-figure tools. Anybody who needs data going back years should check what the stored-mention caps mean before committing.