Social Blade

Social Blade has been the place people check somebody else's numbers since long before creator analytics was a product category. Everything public is free to look at, which is why brands, journalists and rival channels all end up here. What a subscription buys is the absence of adverts, longer history and the ranked lists. The estimated earnings figure is a wide range built from public data, and it should be read as one.

Everything public is free to view with adverts, which is most of what people come for. Bronze is $59.99 a year, quoted by Social Blade as $5.00 a month, and removes adverts, allows 15 favourites per platform, opens the top 250 lists, gives one YouTube report card a month and 30 days of table data. Silver at $149.99 a year, or $12.50 a month, raises those to 25 favourites, the top 500, ten report cards, 60 days of data, weekly and daily charts, and five API credits a month. Gold is $599.99 a year and Platinum $1,439.99. The page was read with yearly billing selected, so a monthly-billed price may exist and is not quoted here.

Anybody who needs numbers on a channel they do not control: sizing up a collaboration, checking whether a brand's other creators are real, or working out how fast a competitor is actually growing. It is also the reference brands use on you, which is a reason to know what it says. A creator who only wants their own analytics already has better and free versions inside each platform.