Rival IQ

Rival IQ is built around comparison rather than reporting: you name the companies you measure yourself against, and it tracks all of them on the same axes. That framing is why agencies and social teams buy it and why a solo creator usually will not. Historical depth and the number of tracked accounts are what separate the plans. Private analytics for accounts you own are an addition to the public benchmarking, not the point of it.

Drive is $239 a month for 10 tracked companies, 6 months of history and one user. Engage is $349 for 20 companies, 12 months and two users, and adds private data analysis on single handles across Facebook, Instagram, X and LinkedIn, Facebook Ads reporting and alerts, a Google Data Studio connector and social listening search. Engage Pro is $559 for 40 companies, 24 months and five users. Annual billing saves 15 percent, and the page was read with monthly selected. A free trial is offered without a stated length. Everything above Drive is priced on breadth rather than on new kinds of analysis.

A social team or an agency that has to answer how a client compares to four named rivals, with numbers, every month. The tracked-company allowance is the thing to size, since ten companies goes quickly when each client brings its own comparison set. A solo creator has no use for this at $239 a month and should be looking at Metricool or Minter.io instead.