Awario vs Hootsuite Comparison 2026
Awario watches the web and social networks for a keyword and reports who is talking, from $29 a month for one seat and three topics. Hootsuite schedules posts, runs a shared inbox and monitors mentions for a team, from $99 a user a month for ten accounts. One is a listening tool a single person buys to track a name. The other is a full management platform a team buys, with monitoring included rather than sold as the main feature.
Social listening priced for one person
Scheduling and monitoring for ten accounts up
At a glance
- Awario starts cheaper, at $29.
- Neither has a free tier.
Side by side
Awario | Hootsuite | |
|---|---|---|
| Starting price (they differ) | From $29 | From $99 |
| Pricing model | Free trial, then paid | Free trial, then paid |
| Free tier | No | No |
| Billing | Monthly or annual | Not stated |
| Free trial | Not stated | 14 days |
| API | Not stated | Yes |
Awario
Social listening priced for one person
Awario watches the web and the social networks for a keyword and reports who said it, where, and how much reach they had. Most tools in this corner start in the hundreds a month and sell to agencies. Awario's entry plan is one seat and three topics, which is the shape somebody watching their own name and two competitors actually needs.
Our note
Brand24 is the closest thing to it and starts at $199 a month, which is the whole argument for Awario at the small end. For one person watching one name, the entry plan does what the expensive tools do.
Only on this side
- Covers research & trends
- Works with YouTube
- Works with Instagram
- Works with Facebook
- Works with X
- Works with Reddit
Hootsuite
Scheduling and monitoring for ten accounts up
Hootsuite schedules posts, answers messages from one inbox and monitors what is being said about a brand and its competitors, which is the combination that keeps it in agencies and marketing teams. The entry plan covers ten social accounts for one person; the tier above lifts that to unlimited and adds inbox automation. Analytics and approval workflows are what the upper plans are actually sold on. It is priced per user per month, so a second person on the account roughly doubles it.
Why people weigh these two
- Hootsuite instead of Awario
- Folds monitoring into a scheduling suite for ten accounts and up at $99; suits someone who wants posting and listening together rather than a $29 listening tool.
- Awario instead of Hootsuite
- Awario does social listening alone, priced for one person from $29, instead of Hootsuite's $99 bundle of scheduling, inbox and monitoring together.
Which one should you pick
Pick Awario if you are one person who wants to know when your name or a competitor's comes up, and you do not need to schedule anything. Three topics and 30,000 mentions a month on the $29 plan cover a name and two rivals, with no per-seat multiplier to worry about.
Pick Hootsuite if a team needs to schedule posts, share one inbox and monitor mentions together. Standard runs $99 a user a month for ten accounts, so a second person on the account roughly doubles the bill. A solo creator paying that much for scheduling alone is better served elsewhere, but a team that needs a shared inbox and approvals is buying more than Awario does at any price.
Common questions
- Is Awario a scheduling tool like Hootsuite?
- No. Awario only monitors mentions across the web and social networks and does not schedule or publish posts. Hootsuite does both: scheduling and a shared inbox, plus monitoring, from one account starting at $99 a user a month.
- Which one is cheaper for a single person?
- Awario, by a wide margin. Its entry plan is $29 a month billed annually for one seat and three topics. Hootsuite's Standard plan is $99 a user a month, priced for a team, and monitoring is only one part of what that buys.
- Does Hootsuite's price change with more people?
- Yes. Hootsuite is priced per user per month, so a second person on the account roughly doubles the bill. Awario is seat-based too, but its Pro tier adds ten seats for $89 to $149 a month total instead of multiplying per person.
- Can Awario replace Hootsuite for a marketing team?
- Not on its own. Awario has no scheduling, no shared inbox and no approval workflow, the things a team buys Hootsuite for. It answers a narrower question: who is talking about a name, and how far did it travel.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.