Brand24 vs Hootsuite Comparison 2026
Brand24 is a monitoring specialist: it watches news, blogs, forums, podcasts and social for a keyword and alerts you with sentiment attached, at $199 a month with no free tier. Hootsuite bundles scheduling, a unified inbox and brand monitoring into one subscription built for a team managing many accounts, at $99 a user a month for ten accounts. A single person actually pays less on Hootsuite's entry tier, but that price is per user, and Brand24's does not multiply the same way when a second person joins.
Alerts when your name turns up anywhere
Scheduling and monitoring for ten accounts up
At a glance
- Hootsuite starts cheaper, at $99.
- Neither has a free tier.
Side by side
Brand24 | Hootsuite | |
|---|---|---|
| Starting price (they differ) | From $199 | From $99 |
| Pricing model | Free trial, then paid | Free trial, then paid |
| Free tier | No | No |
| Billing | Monthly or annual | Not stated |
| Free trial | 14 days | 14 days |
| API | Yes |
Brand24
Alerts when your name turns up anywhere
Brand24 watches social networks, news, blogs, forums and podcasts for a keyword and tells you when it moves, with sentiment and reach attached. For a creator that is the difference between hearing about a video that mentioned you and not. The entry plan is priced for a business rather than for a person, which is the honest reason most individuals stop at the trial.
Our note
The API costing extra on every tier is the detail buried furthest down the page, and it changes the total for anybody planning to pipe mentions elsewhere. For a solo creator, a saved search and an alert do most of this for nothing.
Only on this side
- Covers research & trends
- Covers brand deals & sponsorships
- Works with Podcast
- Works with Reddit
Hootsuite
Scheduling and monitoring for ten accounts up
Hootsuite schedules posts, answers messages from one inbox and monitors what is being said about a brand and its competitors, which is the combination that keeps it in agencies and marketing teams. The entry plan covers ten social accounts for one person; the tier above lifts that to unlimited and adds inbox automation. Analytics and approval workflows are what the upper plans are actually sold on. It is priced per user per month, so a second person on the account roughly doubles it.
Why people weigh these two
- Hootsuite instead of Brand24
- Hootsuite bundles monitoring with scheduling for ten accounts and up at $99, a fit for a team that wants posting and listening in one tool.
- Brand24 instead of Hootsuite
- Brand24 alerts when a name turns up anywhere, from $199 a month, built purely for monitoring with no scheduling or inbox attached.
Which one should you pick
Pick Brand24 if monitoring is the whole job: watching where a name gets mentioned across the web beyond just social, with sentiment, reach and influencer scoring attached. It costs $199 a month regardless of how many people log in, and API access is a further $99 on any tier, which is worth adding before comparing totals.
Pick Hootsuite if scheduling and a shared inbox matter as much as monitoring, and an agency or marketing team needs approval workflows across up to ten, then unlimited, social accounts. Standard is $99 a user a month, cheaper than Brand24 for one person, but a second person roughly doubles the bill, and a solo creator posting to two or three accounts is paying agency rates for what a plain scheduler would do for less.
Common questions
- Which one is cheaper?
- For one person, Hootsuite's Standard plan at $99 a user a month undercuts Brand24's $199. But Hootsuite's price is per user, so a second person on the account roughly doubles it, while Brand24's $199 does not scale with headcount in its listing.
- Does Hootsuite do the same kind of monitoring as Brand24?
- Only as part of a larger bundle. Hootsuite includes brand and competitor monitoring on its Standard plan alongside scheduling and a unified inbox. Brand24 is built around monitoring alone, and watches further beyond social, into news, blogs, forums and podcasts, with sentiment and influencer scoring Hootsuite's listing does not describe.
- Is either one meant for a solo creator?
- Not comfortably. Hootsuite's own listing says a solo creator posting to two or three accounts is paying enterprise rates for a queue that Buffer or Metricool would handle for less. Brand24's $199 a month entry plan is stated as priced for a business rather than an individual.
- Does Brand24's API cost extra the way anything on Hootsuite might?
- Brand24's API is not included on any tier and costs an additional $99 a month. Hootsuite's listing does not call out a separate API charge, with its extra costs instead coming from adding users at the per-seat rate.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.