Making the work
Growing an audience
Running the business
creator.co
8 tools that solve a similar problem. Compare what each costs and what it covers.
Influencer search with audience data
Modash sells the self-serve half at the same $199, influencer search with audience data, leaving the campaign running to you.
Works with YouTube, Instagram, TikTok
Gifted collaborations with small creators
Social Cat at $99 arranges gifted collaborations with small creators, paying in product rather than running a managed campaign.
Works with Instagram, TikTok
Creator search with the vetting attached
Favikon is creator search with the vetting attached, also $199, discovery rather than a campaign run for you.
Works with YouTube, Instagram, TikTok, Twitch, LinkedIn, Substack, Pinterest, X
Collabs posted free, invitations sold
Afluencer lets you post a collaboration for free and pay only to invite creators directly, from $49 with a free tier, without Creator.co's three-month minimum commitment.
Works with YouTube, Instagram, TikTok
Hire UGC creators from a searchable marketplace
Collabstr is the marketplace version, browsing and hiring UGC creators on a free plan with paid tiers from $249, an easier way to test a single campaign.
Works with Instagram, TikTok
UGC and creator ads, briefed and paid in one place
Insense is a briefed-and-paid platform for UGC and creator ads at a higher $500 entry, tooling first rather than a managed team.
Works with Instagram, TikTok, Facebook
Micro influencer posts at a flat fee each
Stack Influence books micro influencer posts at a flat fee each, paying per post rather than for a platform plan.
Works with Instagram, TikTok
Creator programs, with a free tier to start on
GRIN runs creator programs with a free tier to start on, then $200, closer to doing it yourself with tooling than handing a team the campaign.