Snagit

Snagit is for the thousand small captures that are not worth opening a video editor for: a scrolling grab of a whole page, a numbered set of steps, an arrow pointing at the button somebody keeps missing. It records short video too, and hands off to Camtasia when a clip turns into a project. TechSmith has sold it for decades and it shows in the unglamorous places, like the templates that turn six screenshots into one document.

It is $39 per user a year, billed yearly, and the store offers no monthly option. That covers the individual plan, described as being for people who just need Snagit, and includes a starter library of royalty-free video, music, images and sound effects. TechSmith sells Camtasia separately and bundles the two for people who need both. At under four dollars a month equivalent, the pricing question is usually whether you capture often enough to notice, not whether it is worth the money.

Anybody whose job produces documentation as a side effect: support agents, technical writers, course authors, people who explain software over and over. The value is in the hundred small captures a month rather than in any one of them. A creator making finished video for an audience wants an editor, and Snagit is deliberately not that.