Camtasia

Camtasia has been the default answer for recorded training and software walkthroughs for about two decades, and the reason is the editor rather than the recorder: callouts, zooms and cursor effects are built in rather than assembled by hand. TechSmith sells it by the year and bundles Snagit with it. There is still a perpetual licence for people who would rather buy a version and keep it.

Everything is billed by the year with no monthly option offered. Starter is $39 a year and is really the capture product, covering screenshots, 4K recording at 60fps, noise removal and Snagit. Essentials at $179.88 a year is where the editing lives and is the plan most people mean when they say Camtasia. Perpetual licences are listed at $249 and $599 for people who would rather own a version than rent the newest one. Teams, business and education have their own tabs, and there is a fourteen-day money-back guarantee rather than a free trial.

Somebody producing training, onboarding or software walkthroughs where the same visual devices repeat every week. A streamer or a podcaster wants OBS Studio, and somebody recording one quick explanation for a colleague wants Loom.