Mailmodo

Mailmodo sends interactive email: a form, a poll or a booking widget renders inside the message and submits from there, so a survey does not need a landing page and a click. Where a mail client refuses that, it falls back to an ordinary email with a link. Campaigns, journeys and the interactive blocks sit in one builder. The interactive part is the whole reason to pay, so it is worth checking whether the audience reads mail somewhere that supports it before committing.

Lite is $27 a month billed annually and the tier above is $79, with annual billing stated as 20 percent off. Contact bands sit below the plan cards and move the price with list size. The page offers a free start without naming a free plan or a trial length.

Somebody whose email asks readers to do something small and keeps losing them at the click, where a survey or an RSVP completed inside the message is worth the premium. Response rates are the whole case. Anybody whose audience reads mail in clients that strip interactivity will be paying for a feature that falls back to an ordinary link, which is what they already had.