Encharge

Encharge builds email around what somebody did in the product rather than which list they landed on, and the flow editor is where that happens: a visual canvas with branching, waits and conditions instead of a linear sequence. It reads events from the product and from the CRM, which is what makes the branching worth having. Email verification is included rather than billed. This is aimed at a software product with a funnel, so a writer with a subscriber list is paying for machinery they will never open.

Growth is $79 a month billed yearly, or $99 monthly, which is the figure in the page title. The tier above is $129 billed yearly. Both include the flow builder, email verification and onboarding, and both start with a 14-day trial. Paying yearly is stated as a 20 percent saving.

A software business whose emails should depend on what a user has done inside the product, where a linear sequence keeps sending the wrong thing to people who already converted. The flow editor is the reason to be here. A creator with a subscriber list and no product events to read has nothing to branch on and is paying $79 a month for machinery that will sit idle.