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ActiveCampaign is what people move to when the sequences outgrow a newsletter tool, and its conditional logic goes deeper than anything at this price. The CRM underneath means a sponsor conversation and a subscriber record are the same object. It takes a weekend to learn, and the cheapest plan caps automations at five actions, which is not enough to try the thing it is good at.
At 1,000 contacts, Starter is $15 a month billed annually, Plus is $49, Pro is $79 and Enterprise is $145, with the price rising as the contact slider does. Starter caps automations at five actions and one user, which is not enough to use the feature the product is bought for, so treat Plus as the real entry point. Everything is billed annually at these rates.
A creator selling courses or coaching where the sequence does the selling and needs real branching. If your automation is a welcome series and nothing more, this is several times the tool you need.
Budget for Plus rather than Starter. The five-action cap on the cheapest plan blocks exactly the branching logic that justifies choosing ActiveCampaign over a newsletter tool, and discovering that after migrating a list is a bad afternoon.
Email marketing
Email marketing that stays cheap as lists grow
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