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5 tools that solve a similar problem. Compare what each costs and what it covers.
An ad manager built for small local publishers
Broadstreet is the same direct-sale ad manager aimed at small local publishers, at a higher $299 entry.
Hosted ad serving from under ten dollars
AdSpeed does the same hosted ad serving for a fraction of the price, from $9.95 against AdButler's $179.
Ad server you download and run yourself
Revive Adserver is the free route to the same job if you are willing to download and run the server yourself.
Ad serving that starts free and bills by impression
AdPlugg serves the ads you sold yourself, starting free and billing by impression, with paid plans from $10.
Ads on your site, paid out by Google
Google AdSense is the opposite trade, free to join and filling the inventory for you, where AdButler leaves the selling entirely yours.