Revive Adserver

Revive Adserver is software you install on your own hosting, so it does the counting rather than the selling. Campaigns, zones, targeting and delivery reports all live on a server you control, which means nothing sits between you and the advertiser and nothing takes a share of what you invoice. Setting it up is a PHP application and a database, and that is a real afternoon of work. Publishers who have already sold the slot are who this is for.

The download edition has no price on it anywhere: the site heads itself as a free open source ad server and offers the software outright. What that leaves is hosting, and the project states its own hosted edition costs as low as $10 a month for anybody who would rather not run a server. The cost that does not appear on the page is your time, since an upgrade path and a database backup are now yours. There is no trial, because nothing is being sold.

A publisher who already has advertisers and wants the counting done independently, plus somebody comfortable maintaining a PHP application. The whole argument for this over a network is that you keep the money, which only holds if the selling is a job you were doing anyway. Anybody hoping software will fill their inventory should read the ad network listings instead, and accept the revenue split that comes with them.