Broadstreet

Broadstreet sells to the publisher who has a few local advertisers and no ad operations person. The formats are the point: it leans on units that a small site can actually sell, and the reporting is built to be forwarded to the advertiser at the end of the month. Pricing is a flat subscription rather than a share of what the ads make, so a good month is entirely yours. A site with no direct advertisers is buying a tool with nothing to put in it.

Manual starts at $299 a month and covers one or two users, three premium ad formats and reporting. Automatic is $399 and adds two more formats, automated reporting and priority support, though the page marks it limited availability rather than open to all. Enterprise is a phone call. The pricing is a flat subscription rather than a share of revenue, which means the arithmetic runs the other way from a network: at $299 a month you need roughly that much in sold advertising before the tool pays for itself, and everything above that line is yours.

A local news site, a regional newsletter or a niche publication with a handful of advertisers who pay by invoice. The whole product assumes the relationships already exist and that nobody on staff has ad operations in their job title. A site whose revenue comes from a network's automatic fill has no use for it, and neither does a publisher big enough to have hired somebody to run this properly.