Growing an audience
Running the business
Both cover social media management. Here is what separates them on price, billing, what you can take with you, and coverage.
| Crisp | Metricool | |
|---|---|---|
| Starting price | From $45 | From $20 |
| Pricing model | Free plan, paid tiers | Free plan, paid tiers |
| Free tier | Yes | Yes |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | 14 days | Not stated |
| API | Yes | Yes |
| Data export | Not stated | Not stated |
| Their cut | Not stated | Not stated |
| Runs on | Web, macOS, Windows, iOS, Android | Web, iOS, Android |
| Covers | DM & Comment Automation, Social Media Management | Social Media Management, Analytics |
| Works with | Instagram, Facebook | YouTube, TikTok, Instagram, LinkedIn |
| Founded | Not listed | Not listed |
| Reader rating | No reviews yet | No reviews yet |
| Live deals | None right now | None right now |
Shared inbox priced per workspace, not per seat
Crisp puts live chat, email, and the social inboxes into one thread per customer, and charges for the workspace rather than for each person in it. For a small team that pricing is the reason to look: adding a second and third person changes nothing on the bill. The free tier is a real chat widget rather than a countdown, which makes it a fair place to start.
Our note
Per-workspace pricing is the whole argument, and it gets stronger with every person you add. At one seat it is unremarkable; at five it is a fraction of what the per-seat inboxes charge for the same job.
Only on this side
Scheduling and analytics across brands
Metricool schedules to most of the networks a creator uses and then reports on what happened, including competitor tracking and paid campaign numbers in the same view. Pricing counts brands rather than seats, which suits somebody running several accounts. The free plan schedules 20 posts a month, enough to decide whether the reports are worth paying for.
Our note
Twenty scheduled posts a month on the free plan lasts a single creator a long time. Against Later the pricing is per brand rather than per social set, which is why it scales better across clients and gives less to somebody managing one account closely.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
Only on this side