ScreenPal

ScreenPal records the screen, edits what it recorded and hosts the result on a page you can send to somebody, which is three products most tools split up. The editor handles the things a tutorial actually needs, captions and callouts and cutting the dead air, without turning into a timeline that has to be learned. It was Screencast-O-Matic for years and the price has stayed in the same place. Anybody wanting cinema-grade output is in the wrong shop.

The free plan is permanent and includes an ad-free player, which is unusual at that price. Deluxe is $4 a month and opens up full capture and editing. Max at $10 adds interactivity and the AI features. Business is $8 per user a month and is the team plan rather than a cheaper individual one, so read it as a different product. The gap worth understanding is between free and Deluxe: the free tier is genuinely usable for sharing, and the four dollars is what turns it into something you can edit properly.

Somebody making instructional video regularly and casually: a course author, a support team, a teacher, anybody explaining software to people who did not ask for a film. The appeal is that four dollars covers capture, editing and hosting together. A creator whose output is the video itself, where the edit is the craft rather than the overhead, will outgrow the editor quickly.