Animoto

Animoto is the drag-and-drop end of video making: pick a template, drop in photos or clips, and it cuts them to a licensed track. Nobody is editing a documentary in it. It exists for the promo, the recap and the listing tour that would otherwise never get made, and the free plan stamps a watermark on whatever comes out.

Free gives 720p with an Animoto watermark, unlimited creation and the screen recorder. Basic is $9 a month billed annually, or $19 month to month, and removes the watermark at 1080p. Professional at $19 or $29 is where the brand kit, the Getty library, 4K, voiceover and the landing pages start, and it is the tier most people actually want. Professional Plus at $39 or $79 adds three seats. The gap between annual and monthly is more than half on some tiers, so paying monthly here is expensive by design.

Small businesses and creators who need a competent short video today, have no editor and no wish to become one. Anybody who already edits will hit the template walls within an hour and resent them.