Metricool vs Umami Comparison 2026
Both cover analytics. Here is what separates them on price, billing, what you can take with you, and coverage.
Scheduling and analytics across brands
Open source site analytics with no cookie banner
At a glance
- Both have a genuinely free tier.
Side by side
Metricool | Umami | |
|---|---|---|
| Starting price | From $20 | From $20 |
| Pricing model | Free plan, paid tiers | Free plan, paid tiers |
| Free tier | Yes | Yes |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | Not stated | 14 days |
| API | Yes | Yes |
| Data export | Not stated | Not stated |
| Their cut | None | Not stated |
| Runs on (they differ) | Web, iOS, Android |
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Metricool
Scheduling and analytics across brands
Metricool schedules to most of the networks a creator uses and then reports on what happened, including competitor tracking and paid campaign numbers in the same view. Pricing counts brands rather than seats, which suits somebody running several accounts. The free plan schedules 20 posts a month, enough to decide whether the reports are worth paying for.
Our note
Twenty scheduled posts a month on the free plan lasts a single creator a long time. Against Later the pricing is per brand rather than per social set, which is why it scales better across clients and gives less to somebody managing one account closely.
Only on this side
- Covers social media management
- Works with YouTube
- Works with Instagram
- Works with TikTok
- Works with Facebook
- Works with Twitch
- Works with LinkedIn
- Works with Pinterest
- Works with X
- Works with Threads
Umami
Open source site analytics with no cookie banner
Umami counts visits without cookies or personal data, which is what keeps a consent banner off the front of a site nobody came to for a consent banner. The whole thing is open source, so it can be self-hosted for nothing on hardware you already pay for, and the cloud plan exists for people who would rather not. Events are the billing unit above the free tier. The dashboard is deliberately one screen.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.