Hootsuite vs Umami Comparison 2026
Both cover analytics. Here is what separates them on price, billing, what you can take with you, and coverage.
Scheduling and monitoring for ten accounts up
Open source site analytics with no cookie banner
At a glance
- Umami starts cheaper, at $20.
- Only Umami has a free tier.
Side by side
Hootsuite | Umami | |
|---|---|---|
| Starting price (they differ) | From $99 | From $20 |
| Pricing model (they differ) | Free trial, then paid | Free plan, paid tiers |
| Free tier (they differ) | No | Yes |
| Billing | Not stated | Monthly or annual |
| Free trial | 14 days | 14 days |
| API | Yes | Yes |
| Data export | Not stated | Not stated |
| Their cut | None | Not stated |
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Hootsuite
Scheduling and monitoring for ten accounts up
Hootsuite schedules posts, answers messages from one inbox and monitors what is being said about a brand and its competitors, which is the combination that keeps it in agencies and marketing teams. The entry plan covers ten social accounts for one person; the tier above lifts that to unlimited and adds inbox automation. Analytics and approval workflows are what the upper plans are actually sold on. It is priced per user per month, so a second person on the account roughly doubles it.
Our note
The per-user pricing is what to model, because a second person roughly doubles the bill and that is where this stops competing with the cheaper schedulers. Choose it when monitoring and approvals are requirements rather than nice to have, and choose almost anything else when they are not.
Only on this side
- Covers social media management
Umami
Open source site analytics with no cookie banner
Umami counts visits without cookies or personal data, which is what keeps a consent banner off the front of a site nobody came to for a consent banner. The whole thing is open source, so it can be self-hosted for nothing on hardware you already pay for, and the cloud plan exists for people who would rather not. Events are the billing unit above the free tier. The dashboard is deliberately one screen.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.