Flodesk vs MailerLite Comparison 2026
Flodesk prices by list size and sends unlimited email on every paid plan, from Lite at $25 a month, or $19 billed annually, at a thousand subscribers, built around templates that look designed. MailerLite prices the same way but far cheaper, free to 250 subscribers then Comfort from $12 a month, with automation available on that cheapest paid tier rather than gated further up. Flodesk sells the look of the email; MailerLite sells the bill at ten thousand subscribers.
Email that looks designed without a designer
Email marketing that stays cheap as lists grow
At a glance
- MailerLite starts cheaper, at $12.
- Both have a genuinely free tier.
Side by side
Flodesk | MailerLite | |
|---|---|---|
| Starting price (they differ) | From $25 | From $12 |
| Pricing model | Free plan, paid tiers | Free plan, paid tiers |
| Free tier | Yes | Yes |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | Not stated | 14 days |
| API | Not stated |
Flodesk
Email that looks designed without a designer
Flodesk is built around templates that come out looking considered rather than like a form, which is why it keeps turning up in the hands of people selling something visual. Every paid plan sends unlimited email regardless of how often. Pricing moves with the size of the list instead, starting from a thousand subscribers. A free plan exists for building a list before there is anything to send to it, and anybody wanting deep automation branching will find this deliberately simpler than its competitors.
Our note
Move the subscriber slider to where you expect to be in a year rather than reading the starting price, because the starting figure is for a thousand subscribers and the curve above that is the real cost. Against the older platforms this wins on how the email looks and loses on what the automation can do, and only you know which of those you are buying.
MailerLite
Email marketing that stays cheap as lists grow
MailerLite sends campaigns, runs automations and hosts the signup forms feeding them, and prices all of it under the tools it competes with. The editor is plain in a way that suits people who write more than they design. The free plan stops at 250 subscribers, which is a fraction of what beehiiv and Kit give away, so the comparison is really about what you pay at ten thousand.
Why people weigh these two
- MailerLite instead of Flodesk
- MailerLite is a simpler, cheaper swap that stays inexpensive as a list grows, with a free tier and paid plans from $12.
- Flodesk instead of MailerLite
- Flodesk leans on visual templates for a newsletter that looks designed without a design background, a different trade-off from MailerLite's plainer editor.
Which one should you pick
Pick Flodesk when the design is part of the product and the list is growing toward an audience that notices a considered inbox. Lite is $25 a month, or $19 annually, with unlimited sends and a plainer automation set than some competitors offer.
Choose MailerLite when the bill matters more than the editor. Comfort starts at $12 a month with welcome sequences and triggered emails included from that cheapest tier, and the free plan, though capped at 250 subscribers, is enough to test deliverability before paying anything.
Common questions
- Which is cheaper?
- MailerLite, clearly: Comfort starts at $12 a month against Flodesk's Lite at $25, or $19 billed annually. Both prices rise as the list grows past their respective starting counts.
- Which free plan covers more subscribers?
- Neither is generous. MailerLite's free plan stops at 250 subscribers, described in its own brief as too small to run on for long. Flodesk's free plan covers list building without a stated subscriber cap in the listing.
- Which one includes automation on its cheapest paid tier?
- MailerLite does: welcome sequences and triggered emails start on the $12 Comfort plan. Flodesk's listing describes itself as deliberately simpler on branching automation across all its tiers.
- Which is better if design is the priority?
- Flodesk is built specifically around templates that look designed rather than assembled. MailerLite's listing describes a plain editor suited to people who write more than they design.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.