Making the work
Growing an audience
Running the business
Both cover analytics. Here is what separates them on price, billing, what you can take with you, and coverage.
One dashboard for numbers kept in nine places
Scheduling and monitoring for ten accounts up
Databox | Hootsuite | |
|---|---|---|
| Starting price (they differ) | From $64 | From $99 |
| Pricing model (they differ) | Free plan, paid tiers | Free trial, then paid |
| Free tier (they differ) | Yes | No |
| Billing | Not stated | Not stated |
| Free trial | 14 days | 14 days |
| API | Yes | Yes |
| Data export | Not stated | Not stated |
| Their cut | Not stated | None |
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
One dashboard for numbers kept in nine places
Databox pulls figures out of the tools a creator business already runs and puts them on one screen, which is a different job from measuring a website. Analytics, a payment processor, an email platform and a social scheduler can all land on the same board. Data sources are the billing unit and they are what runs the bill up. The free tier is small enough to be a demonstration rather than a workflow.
Our note
List the tools you want connected before looking at the price, because five sources sounds generous until analytics, Stripe, a mailing platform and two social accounts have used them all. The free tier is a fair way to find out whether you will actually open the dashboard, which is the real question with any reporting product.
Scheduling and monitoring for ten accounts up
Hootsuite schedules posts, answers messages from one inbox and monitors what is being said about a brand and its competitors, which is the combination that keeps it in agencies and marketing teams. The entry plan covers ten social accounts for one person; the tier above lifts that to unlimited and adds inbox automation. Analytics and approval workflows are what the upper plans are actually sold on. It is priced per user per month, so a second person on the account roughly doubles it.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
| Runs on (they differ) | Web | Web, iOS, Android |
|---|
| Covers | Analytics | Analytics, Social Media Management |
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| Works with | Nothing in particular | Nothing in particular |
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| Founded | Not listed | Not listed |
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| Reader rating | No reviews yet | No reviews yet |
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| Live deals | None right now | None right now |
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Our note
The per-user pricing is what to model, because a second person roughly doubles the bill and that is where this stops competing with the cheaper schedulers. Choose it when monitoring and approvals are requirements rather than nice to have, and choose almost anything else when they are not.
Only on this side