Growing an audience
Running the business
Both cover dm & comment automation and social media management. Here is what separates them on price, billing, what you can take with you, and coverage.
| Crisp | Wati | |
|---|---|---|
| Starting price | From $45 | From $59 |
| Pricing model | Free plan, paid tiers | Free trial, then paid |
| Free tier | Yes | No |
| Billing | Monthly or annual | Annual only |
| Free trial | 14 days | 7 days |
| API | Yes | Yes |
| Data export | Not stated | Not stated |
| Their cut | Not stated | Not stated |
| Runs on | Web, macOS, Windows, iOS, Android | Web |
| Covers | DM & Comment Automation, Social Media Management | DM & Comment Automation, Social Media Management |
| Works with | Instagram, Facebook | Nothing in particular |
| Founded | Not listed | Not listed |
| Reader rating | No reviews yet | No reviews yet |
| Live deals | None right now | None right now |
Shared inbox priced per workspace, not per seat
Crisp puts live chat, email, and the social inboxes into one thread per customer, and charges for the workspace rather than for each person in it. For a small team that pricing is the reason to look: adding a second and third person changes nothing on the bill. The free tier is a real chat widget rather than a countdown, which makes it a fair place to start.
Our note
Per-workspace pricing is the whole argument, and it gets stronger with every person you add. At one seat it is unremarkable; at five it is a fraction of what the per-seat inboxes charge for the same job.
Only on this side
WhatsApp broadcasts and a shared team inbox
Wati sits on the official WhatsApp Business API and gives a team one inbox for it, plus broadcast campaigns and keyword automations. For a creator whose audience lives in WhatsApp groups, that is the difference between a personal phone and something two people can answer. Message charges from Meta land on top of the subscription, which is the part that surprises people.
Our note
Meta's per-message charges sit on top of the subscription and move with message category, so the $59 is a starting point rather than a bill. Whether it is worth paying is a question about where the audience already is, not about features.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.