Agorapulse vs Metricool Comparison 2026
Agorapulse prices itself per user and is built around the inbox: comments, mentions and messages land in one queue a team can assign and close, from $79 a month per person. Metricool prices itself per brand instead, bundling scheduling with competitor tracking and paid campaign reporting, free for 20 posts a month and from $20 a month for five brands billed annually. The unit being counted is what differs. A freelancer managing several clients pays for accounts on Metricool and for people on Agorapulse, and those two numbers are rarely the same.
At a glance
- Metricool starts cheaper, at $20.
- Both have a genuinely free tier.
Side by side
Agorapulse | Metricool | |
|---|---|---|
| Starting price (they differ) | From $79 | From $20 |
| Pricing model | Free plan, paid tiers | Free plan, paid tiers |
| Free tier | Yes | Yes |
| Billing | Not stated | Monthly or annual |
| Free trial | 30 days | Not stated |
| API | Not stated |
Agorapulse
One inbox for every comment and message
Agorapulse treats the social inbox as the main job and scheduling as the thing you do around it. Comments, ad comments, mentions and messages land in one queue that can be assigned, answered and closed, which is the difference between a team of two and a person with eleven tabs open. Reporting is the other half, and it is built to be sent to somebody who did not do the work. Pricing is per user, so the size of the team is what decides the bill.
Only on this side
- Covers dm & comment automation
Metricool
Scheduling and analytics across brands
Metricool schedules to most of the networks a creator uses and then reports on what happened, including competitor tracking and paid campaign numbers in the same view. Pricing counts brands rather than seats, which suits somebody running several accounts. The free plan schedules 20 posts a month, enough to decide whether the reports are worth paying for.
Our note
Twenty scheduled posts a month on the free plan lasts a single creator a long time. Against Later the pricing is per brand rather than per social set, which is why it scales better across clients and gives less to somebody managing one account closely.
Why people weigh these two
- Metricool instead of Agorapulse
- Metricool leans toward scheduling and analytics across brands rather than the inbox, with a free tier and paid plans from $20.
- Agorapulse instead of Metricool
- Agorapulse folds every comment and message into one inbox alongside scheduling, heavier than Metricool for a team answering as much as it posts.
Which one should you pick
Pick Agorapulse if the job is answering people, not just posting to them, and a small team needs to prove it happened. The free plan is not a trial and keeps working, but pricing is per user, so a two-person team on Standard pays $158 a month before counting any account.
Pick Metricool if you are a freelancer or small agency running several brands and care about the reporting, including competitor and paid-campaign numbers, as much as the scheduling. Free covers 20 posts a month, and Starter is $20 a month billed annually for five brands, cheap for anyone whose bill should scale with client accounts rather than headcount. A single creator posting to one platform can likely stay on the free plan for a long time before either tool's paid tiers make sense.
Common questions
- What is the real pricing difference between Agorapulse and Metricool?
- Agorapulse charges per user, so a team's bill grows with headcount: Standard is $79 a month per person. Metricool charges per brand, so a freelancer's bill grows with client accounts instead: Starter is $20 a month billed annually for five brands. The right one depends on whether people or accounts are what is actually multiplying.
- Which is better for a freelancer managing several clients?
- Metricool, on price alone. One person managing five brands pays $20 a month billed annually, since the cost is counted in brands rather than seats. Agorapulse would charge that same freelancer per user, which does not reward managing many accounts solo the way Metricool's model does.
- Does Agorapulse do the competitor and paid-campaign reporting Metricool does?
- Its reporting is built to be sent to somebody who did not do the work, with saved exports for a client or manager, but it is not built around competitor tracking or paid campaign numbers the way Metricool is. Metricool puts ad spend and organic performance in one view and measures other accounts beside your own in the same report.
- How much can I do on each one for free?
- Metricool's free plan schedules up to 20 posts a month, enough for a single creator to test whether the reporting is worth paying for. Agorapulse's free plan does not carry a stated post limit here, and it works indefinitely rather than expiring like a trial, though a team of more than one person will hit its per-user pricing quickly.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.