Agorapulse vs Metricool Comparison 2026
Both cover social media management. Here is what separates them on price, billing, what you can take with you, and coverage.
At a glance
- Metricool starts cheaper, at $20.
- Both have a genuinely free tier.
Side by side
Agorapulse | Metricool | |
|---|---|---|
| Starting price (they differ) | From $79 | From $20 |
| Pricing model | Free plan, paid tiers | Free plan, paid tiers |
| Free tier | Yes | Yes |
| Billing | Not stated | Monthly or annual |
| Free trial | 30 days | Not stated |
| API | Not stated | Yes |
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Agorapulse
One inbox for every comment and message
Agorapulse treats the social inbox as the main job and scheduling as the thing you do around it. Comments, ad comments, mentions and messages land in one queue that can be assigned, answered and closed, which is the difference between a team of two and a person with eleven tabs open. Reporting is the other half, and it is built to be sent to somebody who did not do the work. Pricing is per user, so the size of the team is what decides the bill.
Only on this side
- Covers dm & comment automation
Metricool
Scheduling and analytics across brands
Metricool schedules to most of the networks a creator uses and then reports on what happened, including competitor tracking and paid campaign numbers in the same view. Pricing counts brands rather than seats, which suits somebody running several accounts. The free plan schedules 20 posts a month, enough to decide whether the reports are worth paying for.
Our note
Twenty scheduled posts a month on the free plan lasts a single creator a long time. Against Later the pricing is per brand rather than per social set, which is why it scales better across clients and gives less to somebody managing one account closely.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.