AdButler vs Raptive Comparison 2026
Both cover ad networks. Here is what separates them on price, billing, what you can take with you, and coverage.
Run your own ad server and keep the whole sale
Ad management for sites past 25,000 pageviews
At a glance
- Only Raptive has a free tier.
Side by side
AdButler | Raptive | |
|---|---|---|
| Starting price | From $179 | Free |
| Pricing model (they differ) | Paid subscription | Free |
| Free tier (they differ) | No | Yes |
| Billing | Monthly or annual | Not stated |
| Free trial | Not stated | Not stated |
| API | Yes | Not stated |
| Data export | Not stated | Not stated |
| Their cut | Not stated | Not stated |
| Runs on | Web | Not stated |
| Covers | Ad Networks |
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
AdButler
Run your own ad server and keep the whole sale
AdButler is the software behind a direct ad sale rather than a network that finds the advertiser for you. You upload the creative, set the targeting and the flight dates, and the server counts what was delivered so both sides are looking at the same numbers. That matters to a publisher who has already sold the slot and does not want a third party taking a cut of it. The trade is obvious: nobody is filling your inventory, so the sales job stays yours.
Our note
Buy this when the sales conversation is already happening and the only question is how to serve and count what you sold. If you are still hoping somebody fills the space for you, an ad network costs nothing up front and this costs $179 a month before a single advertiser exists.
Raptive
Ad management for sites past 25,000 pageviews
Raptive, which was AdThrive until 2024, sells ads on behalf of sites that have enough traffic to be worth a salesperson. Rates per thousand views run well above what a self-serve network pays, and the company handles layout, video units and direct deals. The catch is the door: a site under the pageview floor cannot apply.
Our note
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.