Trend

Trend sells creator content in credit packages and charges nothing for the software around it, which suits a brand that needs a batch of videos twice a year rather than a running programme. Per-video cost falls as the package grows. The smallest package is $550, so it is not a way to test the idea cheaply.

Credit packages rather than plans. Starter is $550 for up to 6 videos or 15 photos, working out at about $92 a video. Essential is $1,045 for 14 videos, Growth is $1,980 for 28, and Scale is $3,872 for 56, where the per-video price falls to about $69. Trend's own framing is that you pay for the content and not for platform fees, which is the difference against JoinBrands and the reason to compare on total cost rather than on rate.

A brand running a few content pushes a year that would rather buy a batch than carry a subscription. If you need one or two videos, the $550 minimum makes this the wrong door.