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Motion design in the browser, exported to Lottie
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Spline is a 3D editor in the browser whose output is an interactive scene rather than a rendered file, so the thing you made can sit on a web page and respond to a cursor. Video export and code export are there for when it needs to be flat or embedded properly. The learning curve is much shorter than the desktop tools it competes with.
Free covers a limited number of files, unlimited viewers and web exports with a watermark. Starter is $15 a month per seat, or $12 billed yearly, and removes the watermark and the file limit. Pro is $25 a month or $20 yearly and adds video export, code export and the mobile export targets. Spline AI is a separate $5 a seat a month for 2,000 credits, so the AI features are not included in either paid tier.
Designers who want 3D on a website and have no interest in learning Blender, which is a fair description of most people who want 3D on a website. Anybody rendering for film or games needs the desktop tools instead.
Spline is the fastest route from nothing to a 3D thing on a web page, and the free plan is enough to find out whether you enjoy it. Blender is free and does everything, and will take you a month to reach the point Spline reaches in an afternoon.
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