Viral Loops
Giveaways
Referral programs from templates, per campaign
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Visit GrowSurf
growsurf.com
Making the work
Growing an audience
Running the business
growsurf.com
GrowSurf runs a refer-a-friend program for a product rather than a one-off giveaway: every participant gets a link, the rewards fire automatically, and the tax paperwork on the payouts is handled. It bills on how many people are in the program rather than on how many you refer, which is unusual and worth understanding before you launch.
Startup is $125 a month, billed yearly at $1,504, and covers up to 2,500 participants with two referral programmes. Business is $314 a month or $3,772 a year for up to 10,000. Above that is a quote. A participant is anybody who refers or is referred, so the bill grows with the size of the programme rather than with what it earns you, and that is the number to model before signing up. Every plan starts with a 14-day trial that includes the paid features.
A product with a steady flow of signups that wants referrals to be a permanent channel. Priced by participants rather than by conversions, so it suits a business with revenue already and not a first launch.
The pricing model is the thing to think hardest about: paying per participant is generous if your referrals convert and punishing if they do not. Run the trial with real traffic before committing to a year.
Giveaways
Referral programs from templates, per campaign
Giveaways
Refer-a-friend for a shop, on a success fee
Affiliate
Referral programs priced per advocate
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