Evoto

Evoto is built for the photographer who comes home with four hundred frames and has to make all of them look the same. Skin, teeth, eyes, background swaps and colour all apply across a selection rather than one image at a time, and the corrections stay adjustable afterwards. It is priced by credits, one per photo, sold in annual bundles. A retoucher working on a single hero image will find nothing here they cannot already do better by hand.

Everything is sold as an annual subscription in US dollars, with five bundles: $89 a year for 800 credits, then $149 for 1,600, $269 for 3,600, $579 for 9,000 and $1,339 for 24,000. The page shows a ten percent discount beside each figure with the standing price still visible. Per-credit rates work out at $0.10 on the entry plan and $0.08 on the next one up. Every plan carries a seven day trial, one per account, plus fifty free credits to test the full feature set, and credits roll over while the subscription runs.

A wedding, event or portrait photographer delivering hundreds of images per job who currently pays a retoucher or loses evenings to it. The economics work at volume: at one credit a photo, a shoot's retouching cost is arithmetic rather than a quote. A photographer producing a handful of considered images will do better work by hand and should not be buying credits.