ChatGPT

ChatGPT is the chat assistant creators reach for between the other tools: drafting a script, cutting a description down to the character limit, arguing with a title until it stops sounding like everyone else's. The free plan answers most of that. Paying moves you onto the stronger reasoning models, lifts the message and upload limits, and adds projects, scheduled tasks and custom GPTs, which is where repeat work starts to pay for itself. There is a plan below Plus that costs eight dollars and may carry ads.

Free covers unlimited text chats with limited uploads, images, voice and research. Go is $8 a month for more messages, uploads and image creation, and its card states the plan may include ads. Plus at $20 lifts you onto the advanced reasoning models and adds projects, scheduled tasks, custom GPTs and early access to new features. Pro starts at $100 and buys five or twenty times the usage plus the largest context window. Nonprofits are offered up to 75 percent off the business plans.

Somebody who wants one assistant for the writing around the work: descriptions, titles, outlines, replies to a sponsor. The free plan answers that for most people, and the $20 Plus tier is the step up when the limits start interrupting a working session rather than an occasional question. A team wanting shared workspaces and admin control is being sold the Business tier instead, which is priced per seat and quoted on a different tab.