Umami vs Wistia Comparison 2026
Both cover analytics. Here is what separates them on price, billing, what you can take with you, and coverage.
Open source site analytics with no cookie banner
Video hosting for video your own site depends on
At a glance
- Umami starts cheaper, at $20.
- Both have a genuinely free tier.
Side by side
Umami | Wistia | |
|---|---|---|
| Starting price (they differ) | From $20 | From $79 |
| Pricing model | Free plan, paid tiers | Free plan, paid tiers |
| Free tier | Yes | Yes |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | 14 days | Not stated |
| API | Yes | Yes |
| Data export | Not stated | Not stated |
| Their cut | Not stated | Not stated |
| Runs on | Web | Not stated |
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Umami
Open source site analytics with no cookie banner
Umami counts visits without cookies or personal data, which is what keeps a consent banner off the front of a site nobody came to for a consent banner. The whole thing is open source, so it can be self-hosted for nothing on hardware you already pay for, and the cloud plan exists for people who would rather not. Events are the billing unit above the free tier. The dashboard is deliberately one screen.
Our note
Self-host it if you already run a server, because the software is the same and the cloud plan is convenience rather than capability. Against Plausible the feature sets are close enough that the decision comes down to whether you want to operate it yourself, and Umami is the one that lets you.
Wistia
Video hosting for video your own site depends on
Wistia puts video on your pages with a player you control and analytics counted per viewer rather than per view, which is the difference between hosting and uploading to YouTube. Heatmaps show the second people stop watching. It is priced for a company rather than for one person, and the step from free to $79 is where most creators make their decision.
Our note
The price is the whole argument. Wistia earns $79 a month when video is doing sales work and the heatmaps change what gets made next; when it is doing brand work, host it free somewhere and spend the difference on the edit.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.