Making the work
Growing an audience
Running the business
Both cover link in bio. Here is what separates them on price, billing, what you can take with you, and coverage.
The short link everyone recognises, with analytics
A bio link with a shop and a mailing list
TinyURL | Zaap | |
|---|---|---|
| Starting price | From $9 | From $9 |
| Pricing model | Free plan, paid tiers | Free plan, paid tiers |
| Free tier | Yes | Yes |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | Not stated | 7 days |
| API | Yes | Not stated |
| Data export | Not stated | Not stated |
| Their cut | Not stated | Not stated |
| Runs on | Web | Web |
| Covers | Link in Bio |
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
The short link everyone recognises, with analytics
TinyURL has shortened links for free since before link-in-bio pages existed, and the paid tiers add branded domains, editable destinations and click analytics on top of that. Links are metered per month with a stated overage rate rather than being cut off. Three branded domains come on the entry plan. Anybody who wants a landing page with buttons on it is looking at the wrong product, because this shortens links and stops there.
Our note
Count links rather than clicks when picking a tier, because 125 a month sounds like plenty and a scheduled social calendar eats it fast. The editable destination is the feature worth paying for on its own: a QR code on something printed is only as good as your ability to change where it points.
A bio link with a shop and a mailing list
Zaap is a link-in-bio page that also sells digital products and sends the email, so an audience arriving from a profile can be captured and sold to without a second subscription underneath. The free plan builds the page and collects addresses. Paying removes the Zaap branding and turns on the store, the blog and the sending.
Our note
The reason to pay for this over Linktree is the mailing list, because an address you own outlives a platform's algorithm and a bio link does not. If nothing is being sold and no list is being built, the free tiers elsewhere are the same product.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
| Link in Bio, Digital Products & Storefronts, Email Marketing & Automation |
| Works with | Nothing in particular | Instagram, TikTok |
|---|
| Founded | Not listed | Not listed |
|---|
| Reader rating | No reviews yet | No reviews yet |
|---|
| Live deals | None right now | None right now |
|---|
Only on this side