Making the work
Growing an audience
Running the business
Square Appointments earns through card processing rather than a subscription, free at one location with a blended rate of 2.6 percent plus 15 cents in person, dropping to 2.5 percent on the $49 Plus plan. TidyCal is a one-time purchase instead, $29 for a lifetime licence, and adds only a 1 percent platform fee on top of whatever Stripe or PayPal separately charges for a paid booking. Square folds booking and payment processing into one rate. TidyCal keeps them apart: a flat lifetime fee for the booking tool, plus a small percentage on top of a separate processor.
Square Appointments | TidyCal | |
|---|---|---|
| Starting price (they differ) | From $49 | From $29 |
| Pricing model | Free plan, paid tiers | Free plan, paid tiers |
| Free tier | Yes | Yes |
| Billing (they differ) | Monthly or annual | One-time purchase |
| Free trial (they differ) | 30 days | None |
Booking and payments in one account
Square Appointments runs a booking site, staff calendars and reminders, and takes the payment through Square rather than through a separate processor. The free plan covers one location with no monthly fee at all, and the processing rate is where Square earns instead. Paying lowers that rate and adds the scheduling controls a team needs. Anybody who only wants a calendar link and never takes a payment is paying attention to the wrong half of this product.
Our note
Do the arithmetic on the processing gap rather than on the features, because the $49 plan pays for itself somewhere around $12,000 a month in online bookings and is a straight loss below that. The free tier is not a stripped one: it is the same booking product at a higher card rate.
Only on this side
Booking pages you pay for once
Choose Square Appointments if booking and getting paid should be one reconciled account: the free plan runs a one-person business with unlimited staff calendars, and the $49 Plus plan lowers the card rate for anybody processing enough online business to make the math work. Do the arithmetic on the processing gap first, since Plus pays for itself only around $12,000 a month in online bookings.
Choose TidyCal if a monthly bill, or a large blended card rate, is the thing to avoid: $29 once buys the individual lifetime licence, and the free plan already supports paid bookings through Stripe or PayPal with just a 1 percent platform fee added on top of the processor's own charge. It suits a creator selling consultations who wants scheduling and payment kept as two separate, smaller costs rather than one bundled rate.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
| API | Not stated | Not stated |
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| Data export | Not stated | Not stated |
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| Their cut | Not stated | Not stated |
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| Runs on (they differ) | Web, iOS, Android | Web |
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| Covers | Scheduling & Booking, Monetization & Payments | Scheduling & Booking |
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| Works with | Nothing in particular | Nothing in particular |
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| Founded | Not listed | Not listed |
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| Reader rating | No reviews yet | No reviews yet |
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| Live deals | 1 | None right now |
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Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Our note
For most creators this is the correct purchase and Calendly is the habit. Buy the $29 lifetime licence, spend twenty minutes moving your links, and never think about scheduling costs again.