Making the work
Growing an audience
Running the business
Both cover newsletter & email. Here is what separates them on price, billing, what you can take with you, and coverage.
Self hosted sending on top of Amazon SES
Run newsletter sponsorships without a spreadsheet
Sendy | Sponsy | |
|---|---|---|
| Starting price (they differ) | From $69 | From $79 |
| Pricing model (they differ) | One-time purchase | Paid subscription |
| Free tier | No | No |
| Billing (they differ) | One-time purchase | Monthly or annual |
| Free trial | Not stated | 7 days |
| API | Not stated | Not stated |
| Data export | Not stated | Not stated |
| Their cut | Not stated | Not stated |
| Runs on | Web | Web |
| Covers | Newsletter & Email, Email Marketing & Automation |
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Self hosted sending on top of Amazon SES
Sendy is a PHP application you install on your own server, which then sends through Amazon SES at Amazon's rates rather than at a newsletter platform's. You buy the software once. At a list size where a hosted platform starts charging hundreds a month, the arithmetic is what people come for, and the cost is that hosting, deliverability and upgrades are now yours.
Our note
The arithmetic only works above roughly ten thousand subscribers, and below that a hosted platform is cheaper once your time is counted. Check the Amazon SES sending limits before buying, because a new SES account starts in a sandbox that will not send to the public.
Only on this side
Run newsletter sponsorships without a spreadsheet
Sponsy is the back office for a newsletter that sells its own advertising: a booking calendar, the assets, the invoices and the reporting a sponsor expects afterwards. Selling directly is what makes newsletter advertising worth doing, and the admin is what makes people stop. It handles the admin. Publishers running one letter will find the cheaper tier is the whole product.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
| Brand Deals & Sponsorships, Newsletter & Email |
| Works with | Nothing in particular | Nothing in particular |
|---|
| Founded | Not listed | Not listed |
|---|
| Reader rating | No reviews yet | No reviews yet |
|---|
| Live deals | None right now | None right now |
|---|
Our note
The flat fee is the thing to weigh, because $948 a year is nothing against a healthy sponsorship business and a lot against a letter selling one slot a month. Work out what an hour of your admin costs before deciding, since that is the only saving this makes.
Only on this side