Rival IQ vs Umami Comparison 2026
Both cover analytics. Here is what separates them on price, billing, what you can take with you, and coverage.
Benchmark your social against named rivals
Open source site analytics with no cookie banner
At a glance
- Umami starts cheaper, at $20.
- Only Umami has a free tier.
Side by side
Rival IQ | Umami | |
|---|---|---|
| Starting price (they differ) | From $239 | From $20 |
| Pricing model (they differ) | Paid subscription | Free plan, paid tiers |
| Free tier (they differ) | No | Yes |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | Not stated | 14 days |
| API | Yes | Yes |
| Data export | Not stated | Not stated |
| Their cut | Not stated | Not stated |
| Runs on | Web |
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Rival IQ
Benchmark your social against named rivals
Rival IQ is built around comparison rather than reporting: you name the companies you measure yourself against, and it tracks all of them on the same axes. That framing is why agencies and social teams buy it and why a solo creator usually will not. Historical depth and the number of tracked accounts are what separate the plans. Private analytics for accounts you own are an addition to the public benchmarking, not the point of it.
Our note
The entry tier's single seat is the constraint that catches teams out, because $239 buys one login and the second person costs a jump to $349. This is agency software at agency prices, and a creator comparing themselves to three rivals can do it manually for the difference.
Only on this side
- Covers research & trends
- Works with Instagram
- Works with Facebook
- Works with LinkedIn
- Works with X
Umami
Open source site analytics with no cookie banner
Umami counts visits without cookies or personal data, which is what keeps a consent banner off the front of a site nobody came to for a consent banner. The whole thing is open source, so it can be self-hosted for nothing on hardware you already pay for, and the cloud plan exists for people who would rather not. Events are the billing unit above the free tier. The dashboard is deliberately one screen.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.