PostHog vs Umami Comparison 2026
Both cover analytics. Here is what separates them on price, billing, what you can take with you, and coverage.
At a glance
- Both have a genuinely free tier.
Side by side
PostHog | Umami | |
|---|---|---|
| Starting price | Not listed | From $20 |
| Pricing model | Free plan, paid tiers | Free plan, paid tiers |
| Free tier | Yes | Yes |
| Billing (they differ) | Usage-based | Monthly or annual |
| Free trial | Not stated | 14 days |
| API | Yes | Yes |
| Data export | Everything, in an open format | Not stated |
| Their cut | None | Not stated |
| Runs on |
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
PostHog
Product analytics billed by the event
PostHog bundles product analytics, session replay, feature flags and surveys and bills each of them by usage rather than by seat, so a team of ten costs the same as a team of one at the same volume. The first million events each month cost nothing, and that allowance survives an upgrade. Billing limits can be set per product, which is the guard against a viral week arriving as an invoice. The event rates are quoted to five decimal places, so working out a monthly figure takes arithmetic rather than reading.
Our note
Set the billing limits on day one rather than after the first spike, because usage pricing is only comfortable when it has a ceiling you chose. If all you need is page views and referrers, Plausible or Fathom will answer that for a flat fee and far less setup.
Umami
Open source site analytics with no cookie banner
Umami counts visits without cookies or personal data, which is what keeps a consent banner off the front of a site nobody came to for a consent banner. The whole thing is open source, so it can be self-hosted for nothing on hardware you already pay for, and the cloud plan exists for people who would rather not. Events are the billing unit above the free tier. The dashboard is deliberately one screen.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.