Moz vs Serpstat Comparison 2026
Both cover seo & discovery and research & trends. Here is what separates them on price, billing, what you can take with you, and coverage.
At a glance
- Moz starts cheaper, at $49.
- Neither has a free tier.
Side by side
Moz | Serpstat | |
|---|---|---|
| Starting price (they differ) | From $49 | From $50 |
| Pricing model (they differ) | Free trial, then paid | Paid subscription |
| Free tier | No | No |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | Not stated | Not stated |
| API | Yes | Yes |
| Data export | Not stated | Not stated |
| Their cut | None | None |
| Runs on | Web |
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Moz
Rank tracking and link data from Moz Pro
Moz has been measuring domain authority since the metric was invented, and its rank tracking, link explorer and keyword research still cover what a content site needs to watch. Its free browser extension is what most people meet first. The index is smaller than Ahrefs', and the entry plan is priced for one site rather than for an agency.
Our note
The entry price is the argument, at $49 a month for a single site against what Ahrefs and Semrush charge. The link index behind it is smaller. Buy it for rank tracking and check backlinks somewhere else.
Serpstat
A full SEO suite at fifty dollars a month
Serpstat does keyword research, rank tracking, backlink analysis and site audits from one account, and prices the entry plan below where the better-known suites start. The data is thinner in some markets than Ahrefs or Semrush, which is the honest trade for the difference. For somebody checking a few hundred keywords a month rather than running an agency, the cheaper tier is not a compromised version of the tool, it is the same tool with lower limits.
Our note
The data is thinner than the market leaders in some regions, and that gap is the whole difference in price. Run the trial against keywords you already know the answer for, because that comparison tells you in an afternoon whether the cheaper tier is enough.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.