Moz vs Serpstat Comparison 2026
Moz's entry plan is $49 a month for one site: rank tracking, a link index and keyword research, with an API included. Serpstat lands at almost the same price, $50, but bundles keyword research, rank tracking, backlink analysis and site audits into that entry tier, capping backlink reports at 2,000 results and leaving out API access until you upgrade. At virtually identical prices, the choice comes down to whether the wider Serpstat toolkit or Moz's API access matters more to how you actually work.
At a glance
- Moz starts cheaper, at $49.
- Neither has a free tier.
Side by side
Moz | Serpstat | |
|---|---|---|
| Starting price (they differ) | From $49 | From $50 |
| Pricing model (they differ) | Free trial, then paid | Paid subscription |
| Free tier | No | No |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | Not stated | Not stated |
| API | Yes | Yes |
Moz
Rank tracking and link data from Moz Pro
Moz has been measuring domain authority since the metric was invented, and its rank tracking, link explorer and keyword research still cover what a content site needs to watch. Its free browser extension is what most people meet first. The index is smaller than Ahrefs', and the entry plan is priced for one site rather than for an agency.
Our note
The entry price is the argument, at $49 a month for a single site against what Ahrefs and Semrush charge. The link index behind it is smaller. Buy it for rank tracking and check backlinks somewhere else.
Serpstat
A full SEO suite at fifty dollars a month
Serpstat does keyword research, rank tracking, backlink analysis and site audits from one account, and prices the entry plan below where the better-known suites start. The data is thinner in some markets than Ahrefs or Semrush, which is the honest trade for the difference. For somebody checking a few hundred keywords a month rather than running an agency, the cheaper tier is not a compromised version of the tool, it is the same tool with lower limits.
Why people weigh these two
- Serpstat instead of Moz
- Serpstat at $50 is a full SEO suite, wider coverage than rank tracking and link data for a similar monthly figure.
- Moz instead of Serpstat
- Moz Pro narrows to rank tracking and link data alone, starting at $49 with no free tier either, a narrower tool next to Serpstat's broader audit-to-keyword bundle.
Which one should you pick
Pick Moz if an API matters, since it is included rather than reserved for a dearer tier, or if the brand-recognised Domain Authority metric is something you already report on to sponsors or clients. The entry plan is $49 a month for one site.
Pick Serpstat if you want keyword research, rank tracking, backlinks and site audits all in the same $50-a-month plan rather than paying Moz's price for a narrower set. Its own listing is candid about the trade: data is thinner than Ahrefs or Semrush in some markets, and the entry tier's 2,000-result backlink reports and missing API are real limits, not a compromised version of the same tool, just a lower ceiling.
Common questions
- Which is cheaper, Moz or Serpstat?
- They are nearly identical, $49 a month for Moz against $50 for Serpstat's Individual plan. The difference is in scope rather than price: Serpstat's entry tier includes site audits and competitor comparison that Moz's plan does not describe.
- Does Serpstat's cheap plan include API access like Moz?
- No. Serpstat states plainly that API credits are unavailable on the Individual plan, which matters if you intended to automate anything. Moz includes API access, a real difference at nearly the same price.
- How many backlink results does each return?
- Serpstat's entry plan caps backlink reports at 2,000 results, rising to 10,000 on the paid tiers above it. Moz's listing does not state a specific results cap for its Link Explorer, though its overall index is described as smaller than Ahrefs'.
- Is Serpstat's data as reliable as Moz's?
- Serpstat's own listing is upfront that its data is thinner than Ahrefs or Semrush in some markets, which is the trade for the lower price. It suggests running the trial against keywords you already know the answer for, which applies equally well when weighing it against Moz.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.