Metricool vs SocialPilot Comparison 2026
Metricool prices by brand and folds in competitor tracking and paid-ad reporting alongside scheduling, free for 20 posts a month, then from $20 a month billed annually for 5 brands. SocialPilot has no free plan, only a 14-day trial, but is built for the agency case Metricool only partly covers: bulk upload of hundreds of posts from a spreadsheet, client accounts kept separate with their own approvals, and white-label reports that go out under your name. Its entry tier is $20 a month, or $17 billed annually, close to Metricool's price but with extra accounts and users billed separately rather than bundled into a brand count.
Scheduling and analytics across brands
Bulk scheduling across many client accounts
At a glance
- Only Metricool has a free tier.
Side by side
Metricool | SocialPilot | |
|---|---|---|
| Starting price | From $20 | From $20 |
| Pricing model (they differ) | Free plan, paid tiers | Free trial, then paid |
| Free tier (they differ) | Yes | No |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | Not stated | 14 days |
| API | Yes |
Metricool
Scheduling and analytics across brands
Metricool schedules to most of the networks a creator uses and then reports on what happened, including competitor tracking and paid campaign numbers in the same view. Pricing counts brands rather than seats, which suits somebody running several accounts. The free plan schedules 20 posts a month, enough to decide whether the reports are worth paying for.
Our note
Twenty scheduled posts a month on the free plan lasts a single creator a long time. Against Later the pricing is per brand rather than per social set, which is why it scales better across clients and gives less to somebody managing one account closely.
Only on this side
- Works with YouTube
- Works with TikTok
- Works with Facebook
- Works with Twitch
- Works with Pinterest
- Works with X
- Works with Threads
SocialPilot
Bulk scheduling across many client accounts
Why people weigh these two
- SocialPilot instead of Metricool
- SocialPilot at $20 bulk schedules across many client accounts, built for an agency workflow rather than per-brand reporting.
- Metricool instead of SocialPilot
- Metricool keeps a free tier and starts at $20, scheduling and analytics together across brands rather than SocialPilot's bulk-upload approach.
Which one should you pick
Pick Metricool if reporting depth matters most: competitor benchmarking and ad performance sit in the same dashboard as the scheduling, with a free plan to start on and no need for a spreadsheet to queue posts. Starter is $20 a month billed annually for 5 brands.
Pick SocialPilot if you are posting for several clients and need the workflow built around that: bulk CSV upload, separate approval chains per client, and reports carrying your own branding rather than the tool's. Its entry tier starts at $20 a month, or $17 annually, close to Metricool's price, though there is no free tier here, only a 14-day trial, and extra accounts cost $4 a month each beyond the plan's allotment.
Common questions
- Which is cheaper, Metricool or SocialPilot?
- They land close together at the entry tier: Metricool's Starter is $20 a month billed annually, and SocialPilot's cheapest plan is $20 monthly, or $17 annually, slightly cheaper if paid yearly. Metricool also has a free plan for 20 posts a month; SocialPilot has none, only a 14-day trial.
- Can I upload a spreadsheet of posts at once on either tool?
- SocialPilot is built for that specifically: bulk upload from a CSV is one of its core features, aimed at agencies queuing hundreds of posts. Metricool's listing does not describe an equivalent bulk-upload workflow.
- Does Metricool separate client accounts with their own approvals like SocialPilot?
- Not in the same way. SocialPilot gives each client its own group, approvers and calendar. Metricool organizes by brand and focuses more on reporting, including competitor tracking, than on approval workflows.
- How does adding extra accounts affect the price on each?
- On SocialPilot, extra social accounts are $4 a month each and extra users $5, billed separately from the base plan. On Metricool, the brand-based tiers already include a set number of accounts, and extra connected accounts cost $10 a month each.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.